How to make a YouTube Short -

According to research on YouTube shorts presented at the ACM Web Science Conference, YouTube Shorts received four times as many views as regular YouTube videos, and by the end of 2022, this difference had increased to six times.

Since developing Shorts, YouTube has continued to make efforts to promote the development of Shorts, such as providing exposure for the Shorts creator platform BrandConnect and adding the Shorts Shopping function.

Therefore, making YouTube Shorts is extremely beneficial to the development of your channel, both from the perspective of audience engagement and platform mechanism.

What is a YouTube Short?

YouTube introduced the Shorts video format in 2021, allowing users to upload short videos that are prominently displayed on its website and app. They are designed for quick and engaging content. They aim to capture the viewer’s interest right away and keep them watching until the end.

This format is ideal for sharing tips, showcasing products, or highlighting moments that don’t require a full-length video. Because Shorts appear in a dedicated section on YouTube, they can help you reach a wider audience and increase your visibility on the platform.

Key Features of YouTube Shorts

Vertical Format

YouTube Shorts are designed in a vertical format. This layout is specifically optimized for mobile viewing. Given that most people access YouTube on their phones, this format makes watching videos more comfortable and user-friendly. You won’t need to rotate your device or deal with black bars on the sides of your screen.

Multi-Segment Videos

One of the standout features is the ability to create multi-segment videos. You can combine up to four 15-second clips into a single YouTube Short. This feature is perfect for telling a story in parts or adding variety to your content. For example, you can start with an introduction, move to the main content, and finish with a conclusion—all within 60 seconds.

Music Integration

Music can significantly enhance the appeal of your YouTube Short. YouTube offers an extensive library of music tracks that you can easily integrate into your videos. This feature allows you to set the mood, emphasize points, or make your content more engaging. However, keep in mind that using tracks from YouTube’s library limits your video to 15 seconds.

Editing Tools

YouTube provides built-in editing tools to help you polish your Shorts. These tools include:

Trimming: Easily cut out unnecessary parts of your video to keep it concise.
Filters: Use various filters to change the look and feel of your video.
Effects: Add special effects to make your video more dynamic and engaging.
Adding Text: Overlay text to highlight key points or add subtitles.

These features make it easy to create professional-looking content without needing advanced editing skills or software. By utilizing these tools, you can enhance your YouTube Shorts and keep viewers coming back for more.

How Zeemo helps you to make a YouTube Short

Importance of Subtitles for YouTube Short

A study by Verizon showed that 50% of respondents usually watched video without sound – rising to 69% when watching in public places – and that 80% were more likely to watch an entire video when captions were available.

As an important part of YouTube shorts, subtitles are used by many influencers and form their own characteristics, thereby making the video achieve better effects.

There are many influencers like Mr Beast (267M Followers) and AlexHormozi (2.51MFollowers). All of them use video subtitles. Zeemo can help you easily achieve the same effects as these social media influencers.

MrBeast. (2024). Buy Feastable,Win Unlimited Money [screenshots]. YouTube. Click this URL

AlexHormozi. (2024). Competition Doesn’t Matter[screenshorts].YouTube.Click this URL

Therefore it is important to subtitle your video when make a YouTube short

What can Zeemo help you to make a YouTube Short

Zeemo can automatically add subtitles to video. It is simple to use and has powerful effects. It also provides a variety of dynamic subtitle effects, which can effectively help content creators create unique videos, allowing you to easily have the same subtitle effects as well-known Internet celebrities.

At the same time, Zeemo provides the same subtitles as Mr.Beast and other popular influencers to help you achieve better video production effects.

Using Zeemo to create YouTube Shorts will undoubtedly allow you to achieve better communication effects, be more interactive with fans, and help you create more popular video works. You are welcome to try it!

How to Make a YouTube Short

Step-by-Step Guide

Setup: First, open the YouTube app on your smartphone. Navigate to the ‘Create’ section by tapping the ‘+’ button at the bottom of your screen. Select ‘Create a Short’ to access the Shorts camera.
Choose Music: If you want to add a soundtrack, tap the ‘Add Music’ button. Browse through the YouTube catalog to find the perfect song. Keep in mind that if you use music from the catalog, your video will be limited to 15 seconds.
Record Video: Start recording by pressing and holding the capture button. To make recording easier, you can tap the button to start and tap again to stop. This allows you to record several clips seamlessly.
Edit: After recording, you can trim your clips to the desired length. Tap on the timeline at the bottom to cut out unwanted parts. Add text, filters, and additional music to enhance your video. These tools help make your Short more engaging and visually appealing.
Upload: Before publishing, add a compelling title and description to your Short. Include relevant tags to increase discoverability. When everything looks good, tap ‘Upload’ to share your creation with the world.

By following these steps, you can create and upload a YouTube Short that stands out. The process is simple and the YouTube app provides all the necessary tools to make your video captivating.

How to Optimize Your YouTube Short for Maximum Reach

Add attractive subtitles

Boost your view: Subtitles make your videos accessible to non-native speakers and the hearing impaired.
Increase video referrals: According to numerous examples, social media platforms are often more likely to recommend videos with subtitles to officials.

Use Engaging Thumbnails:

Thumbnails act as the first impression of your YouTube Short. Create eye-catching images to entice viewers to click.

Bright Colors: Use vibrant and contrasting colors to stand out.
Clear Imagery: Ensure the main subject is easily recognizable.
Minimal Text: Keep text short and readable, focusing on key words or phrases.

Add Relevant Tags:

Tags help YouTube understand the content of your Short. Use keywords that accurately reflect your video. For example, if your Short is about cooking, include tags like “cooking,” “recipe,” and “food.” This practice helps your video appear in relevant searches, increasing its visibility.

Write Compelling Titles:

Your title should be both intriguing and keyword-rich. Include the main topic of your Short and make it enticing. For instance, instead of “How to Cook Pasta,” try “Amazing Pasta Recipe in 60 Seconds!” This captures attention while incorporating keywords that people search for.

Leverage Hashtags:

Including relevant hashtags boosts the reach of your YouTube Short. Popular hashtags like #Shorts, #Viral, and #Trending can help your video get discovered by a broader audience. Place these hashtags in the description or directly in the title to maximize their effect.

By focusing on these optimization strategies, you can ensure that your YouTube Short reaches as many viewers as possible. Each element—from thumbnails to hashtags—plays a crucial role in making your video stand out on the platform.

FAQs about YouTube Shorts:

How do YouTube Shorts differ from regular YouTube videos?

Shorts are brief (up to 60 seconds), displayed in a vertical format, and meant for quick, mobile-friendly viewing. They have a different discovery algorithm and are intended to be consumed in a swipeable stream, similar to other short-form video platforms.

Can any YouTube channel create Shorts?

Yes, any channel can create Shorts. However, access to the Shorts creation tools within the YouTube app may vary by region.

Where can viewers find YouTube Shorts?

Shorts can be found on the YouTube homepage, on a channel’s page, or through the Shorts discovery tab.

Can I use copyrighted music in my Shorts?

YouTube provides a library of songs that you can use in your Shorts legally. If you use copyrighted music outside of this library, your video may be subject to copyright claims.

Resources

Violot, C., Elmas, T., Bilogrevic, I., & Humbert, M. (2024, May). Shorts vs. Regular Videos on YouTube: A Comparative Analysis of User Engagement and Content Creation Trends. In Proceedings of the 16th ACM Web Science Conference (pp. 213-223).
Marketing Week. (2024). Four reasons why video subtitles matter – and how to make the most of them https://www.marketingweek.com/four-reasons-video-subtitles-matter/