How to get more views on TikTok -

According to eMarketer estimates, TikTok has 1.04 billion monthly active users worldwide as of May 2024. It remains one of the most popular and engaging social networks.

However, in the world of TikTok, views are crucial. They are more than just numbers; they play a big role in how well your videos do. So this blog aims to help you know what factors are related to TikTok views and how to get more views on TikTok

Why TikTok Views Matter

How TikTok Views Contribute to Engagement Metrics

Views are the first step to engagement. When someone watches your TikTok video, it counts as a view. But views also help other metrics. If viewers like your video, they might leave a comment or share it. This means more interaction and better engagement metrics.

Impact of High View Counts on the For You Page (FYP) Algorithm

High view counts can push your video to more people. The FYP algorithm loves videos that get a lot of views quickly. When your video gains traction, TikTok shows it to more users on the FYP. This means your video could go viral, reaching a huge audience.

Relationship Between Views and Overall Video Performance

Views are like a report card for your video. If your video gets many views, it’s a sign that people like your content. This can encourage you to make more videos like it. On the flip side, low views might mean you need to try something different. Understanding this can help you tweak your content strategy for better performance.

Insights on How Views Can Lead to Increased Likes, Comments, and Shares

Views often lead to more likes, comments, and shares. Here’s how:

Likes: When people watch and enjoy your video, they’re likely to hit the like button.

Comments: Engaging content can prompt viewers to leave comments, sparking conversations.

Shares: If viewers find your video interesting or funny, they might share it with friends, increasing your reach.

By focusing on getting more views, you can improve your overall engagement on TikTok. This can help you grow your audience and make your videos more popular.

How TikTok Counts Views

TikTok has a simple yet effective way of counting views:

Autoplay: When your video auto-plays in someone’s feed, it counts as a view.
Loops: Each time your video loops, it adds another view.
Re-watches: If a user watches your video multiple times, every single watch is counted as a new view.

How to Get More TikTok Views

Add Hashtags to Your Videos

Hashtags play a crucial role in making your TikTok video more discoverable. They help the TikTok algorithm understand the content of your video and connect it with users who might find it interesting.

Role of Hashtags in Boosting Video Discoverability

Hashtags act as keywords for your TikTok video:

Categorization: They categorize your content, making it easier for users interested in that topic to find your video.
Trending Topics: Using trending hashtags can place your video in front of a larger audience.
For You Page (FYP): Hashtags increase the chances of your video appearing on the FYP, which can significantly boost views.

Tips for Creating a Hashtag Strategy

Creating a hashtag strategy can streamline your efforts:

Mix Popular and Niche Hashtags: Combine widely-used hashtags with niche ones to cover all bases.
Limit the Number: Use 3-5 hashtags per video to avoid clutter and maintain focus.
Analyze Performance: Regularly check which hashtags bring in the most views and adjust your strategy accordingly.

Keep It Short and Sweet

Short videos often perform better on TikTok. They are more likely to be watched in their entirety, leading to higher completion rates.

Benefits of Short Videos for Increased Viewership

Short videos come with several advantages:

Higher Engagement: Viewers are more likely to watch a 15-second video than a 60-second one.
Re-watch Potential: Shorter videos are easier to re-watch, which can increase your total view count.
Quick Consumption: Users prefer quick, snackable content, especially on a platform like TikTok.

Ideas for Creating Engaging Short-Form Content

Creating engaging short-form content involves creativity and precision:

Quick Tips: Share a quick tip or hack that provides immediate value.
Behind-the-Scenes: Give a brief behind-the-scenes look at something interesting.
Teasers: Create teasers for longer videos or upcoming events to pique interest.

Add Subtitles to Video

A study from Hootsuite concluded, “The more text you have on the screen, the better. It increases watch time.” Meanwhile, many influencers like Ahormozi and Mr.Beast use video subtitles. Adding subtitles to your TikTok videos is an important way to attract your audience and let them grasp the video content faster.

TikTok provides a tool to directly add subtitles to videos, but Zeemo offers more customization and features than TikTok’s built-in tools.

Zeemo detects and transcribes your voice in 95 languages and can translate video to 113 languages.Our AI caption saves hours for every video creator.
Zeemo offers 100+ fun and engaging subtitle-style templates. Many templates will help you achieve the same video effects as Mr Beast, Garyvee, Ahormoz, and other influencers. Help you to catch the eyes of your audience with dynamic AI caption visual effects for TikTok, Instagram, YouTube, and other platforms.

You can Check out this simple three-step guide on how to add subtitles to video on TikTok using Zeemo. So far, over 200,000+ content creators and grow with Zeemo. If you also want to increase TikTok views and produce eye-catching works, you are welcome to try Zeemo.

Leverage Trending Sounds

TikTok’s trending sounds feature allows users to add popular audio clips to their videos. Trending sounds on TikTok are audio clips that many users are currently using in their videos. The algorithm often pushes videos with trending sounds to more users:

Algorithm Boost: Using a trending sound can increase the likelihood of your video appearing on the FYP.
User Engagement: Trending sounds can make your video more relatable and engaging, as users are already familiar with the audio.

Utilize TikTok’s Special Effects

TikTok offers a multitude of special effects and filters to enhance video content. These tools can make your videos more visually appealing and engaging.

Overview of TikTok’s Special Effects and Filters

TikTok’s special effects include a wide range of options:

Face Filters: Modify your appearance with fun and quirky face filters.
AR Effects: Add augmented reality elements to your videos.
Green Screen: Use the green screen effect to change your video background.

Tips for Incorporating Effects to Enhance Video Appeal

To make the most of TikTok’s effects, consider these tips:

Stay Relevant: Use effects that complement the content of your video. For example, if you’re making a cooking video, use effects that highlight the ingredients.
Don’t Overdo It: While effects can enhance your video, overusing them can be distracting. Stick to one or two effects per video.
Experiment: Try different effects to see which ones resonate best with your audience. TikTok’s analytics can help you track performance.

Engage with the TikTok Community

Across TikTok, there are all sorts of communities. In essence, engaging with the TikTok community is about building relationships, understanding the platform’s culture, and leveraging these dynamics to enhance your presence and help to get more views on TikTok

Try a How-To Video

Educational content is popular on TikTok, often drawing high engagement. How-to videos, in particular, resonate well with users seeking quick and practical advice.

Popularity of Educational Content on TikTok

Educational content thrives on TikTok:

High Engagement: Users appreciate learning new skills in a short, engaging format.
Wide Appeal: Topics can range from cooking and DIY projects to skincare routines and financial advice.

Tips for Creating Informative and Engaging How-To Videos

Creating a successful how-to video involves several key steps:

Clear and Concise Instructions: Break down the process into simple, easy-to-follow steps.
Visual Aids: Use captions and on-screen text to highlight steps.
Engaging Presentation: Keep the video lively to hold viewers’ attention.
Hook Early: Start with a compelling hook to grab interest within the first few seconds.
Quality Production: Good lighting and clear audio make a significant difference.
Focus on Details: Ensure your video is visually appealing and well-edited.

Use Duets and Collaborations

Duets and collaborations are powerful tools for expanding your reach on TikTok.

Collaborating with other TikTok users can significantly boost your visibility:

Find Compatible Creators: Look for users with similar or complementary content.
Mutual Interests: Ensure the collaboration feels natural and engaging for both audiences.
Plan the Content: Agree on the format and content of the collaboration to make it seamless.
Scripted or Spontaneous: Decide if the collaboration will be scripted or more spontaneous.
Promote Each Other: Share the collaboration on both profiles to maximize exposure.
Cross-Promotion: Use hashtags and tags to link back to each other’s profiles.

By trying how-to videos and using duets and collaborations, you can effectively engage with the TikTok community. These strategies not only increase your reach but also foster a sense of community and interaction, making your content more relatable and shareable.

Resourses:

eMarketer:https://www.emarketer.com/content/data-drop-5-charts-on-tiktoks-growth-asia-pacific
Hootsuite: https://www.hootsuite.com/